What criteria do you use to source quality vehicles in such a competitive and inconsistent used-vehicle market?
At DriveX, quality starts at the source and is perfected at our central refurbishment facility—the DriveX Technical Centre (DTC), where every vehicle undergoes a consistent, OEM-grade transformation before reaching the customer. Unlike most players who rely on scattered, inconsistent refurbishment units, the DTC is our central, OEM-grade refurbishment facility where every vehicle is restored to a consistent, high-quality standard. It’s what truly sets DriveX apart in this market, this is not just a capability we have, this is our category-defining edge.
We follow a strict multi-point sourcing process, carefully selecting two-wheelers that meet tight benchmarks on age, mileage, accident history, and paperwork integrity. We source primarily from verified individual sellers, institutional fleets, and financial institutions with clean ownership records. Our sourcing partners are fully trained to reject vehicles that don’t pass our stringent initial checks, which cover everything from structural integrity to service history and engine health.
We’re also transparent about challenges the industry often avoids, like meter tampering. We tackle it head-on with thorough inspections, verified service histories, and full disclosure to our customers. We also ensure the best procurement prices and hassle-free documentation to make the process easy, fast, and trustworthy for both our sourcing partners and customers.
Many businesses have come and gone in this space, but DriveX is here for the long haul. We are backed by patient, long-term capital and the legacy of TVS. We are solving a strategic mobility problem and building something India can trust—one vehicle at a time.
Reconditioning used vehicles to a consistent quality standard can be unpredictable and expensive, especially when dealing with multiple brands and models. How do you manage the volatility?
It really is unpredictable, and that’s where a lot of businesses get stuck. The truth is, no two used vehicles are the same. They each come with their own quirks, their own stories, and sometimes their own surprises. But this is exactly the kind of complexity we’ve built DriveX to handle.
We’ve built our own internal knowledge base over time. We track how parts perform across different brands; we know which models tend to have common issues, and we use this information to predict refurbishment costs and plan inventory with precision. Every vehicle is different, which increases complexity, but our standardised OEM-grade refurbishment checks and data-driven processes help us bring consistency to that variability. Refurbishing used vehicles will always have its surprises, but we’ve built a system that makes the process as smooth, efficient, and predictable as possible.
How do you assess used vehicle value before and after refurbishment, given market fluctuations and uncertainties?
Valuation is always tricky in this business. Prices can shift quickly based on local demand, fuel prices, seasonality, and even things like how quickly electric two-wheelers are gaining popularity. At DriveX, we use a data-driven pricing engine that brings structure to this uncertainty. It considers over 30 variables, from brand strength and kilometres run to service history, insurance coverage, regional demand, and broader market shifts.
But what’s important is that we don’t stop at just pre-refurbishment pricing. Once the vehicle has been refurbished, we update its valuation using real-time market benchmarks and our internal quality grading to ensure we are pricing it fairly for what it really is, not just what it used to be.
And we’re very transparent about one of the most common industry concerns meter tampering. We check it, verify it, and openly discuss it with our customers. Valuation is not just about numbers, it’s about building trust around those numbers.
Used vehicle buyers often worry about reliability, transparency, and after-sales support. How do you build and maintain trust, which are essential but not easy?
You’ve touched on something really important, trust is the deal-maker or deal-breaker in the used vehicle market. We’ve built DriveX around this idea that trust isn’t something you can ask for, rather it’s something you have to earn, and it’s something you have to keep proving, every day.
For us, trust has four pillars. It starts with complete transparency. Every vehicle we sell comes with a detailed inspection report, a visible refurbishment record, and a complete service history. We offer DriveX Quality Report for each vehicle on our websites, customers know exactly what’s been fixed, what’s been checked, and what they’re getting—no guesswork.
Then there’s certified assurance. Every bike goes through our Certified Refurbishment Program at the DriveX Technical Centre, following an OEM-grade refurbishment process. It’s a level of quality we’re proud to stand by, and we back it up with solid warranty options.
We offer free service support for the initial period and our vehicle service facilities are equipped with well-trained technicians and best of quality products at very competitive prices that make long-term ownership worry-free.
And finally, we really believe in customer education. We spend time with buyers both before and after the sale—answering questions, offering guidance, and making sure they feel confident, not just in the vehicle, but in the entire ownership journey.
One thing that really sets us apart is our commitment to staying in this for the long run. Many businesses in this space have come and gone. DriveX is a TVS Motor Group company, which gives us both the stability and the responsibility to build something that lasts. India rides on trust, and we’re here to build that trust—one ride at a time.
Do you follow any standard practice to address operational bottlenecks with respect to varying state-level norms on ownership transfer, taxes, pollution certificates, and fitness regulations?
This is one of those invisible things that can really frustrate buyers if not handled well. In India, every state has its own set of rules and requirements, and navigating them can be time-consuming. That’s why we’ve built state-level compliance desks and integrated legal-tech solutions to handle all of this seamlessly.
We work closely with RTO-approved agents and digital platforms to take care of ownership transfers, taxes, NOCs, fitness certificates, and pollution clearances. The idea is to make the backend completely frictionless and invisible for the customer, while staying fully compliant. They shouldn’t have to chase paperwork or stand in queues. We take on the complexity so that the buyer can focus on what really matters—getting on the road and enjoying their ride.
The market is crowded, with both organised players and unorganised local dealers. Differentiating on price, quality, or service is tough. How do you manage?
It’s definitely a crowded space, but we’ve never set out to win by being the cheapest. At DriveX, we compete on value, quality, and most importantly, trust. We don’t try to win only on price, we win on value.
Our vehicles also come with digital documentation, transparent refurbishment records, financing options through our exclusive tie-up with DriveX Finance, and a well-trained after-sales service team, all of which make the buying experience easier and give our customers real peace of mind.
On top of that, our customer journey is fully tech-enabled, trust-first, and carefully guided, whether you’re shopping online or visiting us in person. And we are not here for a short-term race, we’re building for the future, not just the next sale.
Can you talk about your Certified Used Programs and Financing & Insurance Integration?
Our DriveX Certified Program is all about giving customers total peace of mind. Every two-wheeler goes through a detailed 100+ point check, with parts refurbished or replaced wherever needed. Each vehicle is carefully refurbished based on its specific requirements to ensure it meets the highest quality standards and is fully ready to hit the road. All refurbishment is carried out at the DTC using strict OEM-grade processes. This isn’t about surface-level fixes—we go deep into both mechanical and aesthetic refurbishment. Every vehicle comes with a DriveX Quality Report, so customers can see and trust the work that’s gone into every ride.
On the financial side, we’ve worked hard to make the experience simple and seamless. One of the biggest challenges we’ve addressed is that many NBFCs have traditionally been reluctant to finance used vehicles because they see them as risky. Under DriveX Finance, we’ve built partnerships with leading NBFCs and insurance providers to change that perception and offer customers on-the-spot loan approvals, flexible EMIs, and competitive interest rates—all built right into the buying journey. Insurance is also fully integrated and tailored, issued instantly at the time of delivery, so customers can walk out fully covered, without any extra hassle.
What is your current average monthly sales and how do you see growing in the next three years?
We’re gaining customer trust and growing at 22% to 25% on month-on-month basis on two-wheeler transactions every month, and what we’re proud of is that about 30% of those come from repeat customers or referrals. That tells us we’re not just selling vehicles; we’re building real trust.
Over the next three years, we’re aiming to scale this to 10X transactions per month. We’ll get there by expanding into new cities, strengthening our digital platforms, and deepening our partnerships with financiers and OEMs. We’re also investing in Artificial Intelligence (AI) in various functions across business like pricing tools and hyperlocal supply chains to make the process faster, smarter, and more efficient.
Another exciting area is our work on new customer-facing models that will allow individuals to list, verify, and sell their two-wheelers directly on DriveX Direct. The idea is to open up the platform, but still give people the benefit of our expertise in verification, pricing, and post-sale services. This will unlock more supply, create more access, and make the process even more inclusive and scalable.
How do you market your products and services?
We follow an omni-channel strategy that’s all about meeting customers where they are—both online and on the ground.
Digitally, we invest in performance marketing, vernacular content, influencer partnerships, and retargeting to speak directly to our audience in the language and platforms they trust. On the ground, we create meaningful touchpoints through experience zones, local ride-ins, campus activations, and community events where people can engage with DriveX firsthand.
Our core focus is reaching India’s new riders across the cities, customers who are aspirational but value-conscious, and who are looking for trustworthy, transparent solutions. These are the riders who are shaping the next wave of mobility in India, and this is exactly where we believe DriveX can make the biggest difference.
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