Greaves Cotton Limited highlighted its commitment to sustainable mobility with an impressive showcase of cutting-edge technologies at the recently concluded Bharat Mobility expo.
The company is on a mission to democratise sustainable mobility, as outlined by Vice Chairman Nagesh Basavanhalli. He emphasised the company’s focus on three key strategies: repurposing the organisation to develop clean mobility solutions, shifting from metal-based to electric and software-driven vehicles, and building a comprehensive ‘Made in India’ EV ecosystem encompassing design, engineering, manufacturing, retail, and financing. Backed by a committed capital of INR 1,500 crore, the company aims to strengthen its capabilities in manufacturing, R&D, and new product development, marking a transformative step in its 160-year legacy.
Greaves Cotton has transformed from a single-cylinder diesel engine manufacturer to a customer-centric, fuel-agnostic, multi-product, and multi-business enterprise. This transformation has led to the creation of six strategic business units. Greaves Engineering focuses on fuel-agnostic solutions, including diesel, CNG, and multi-fuel engines, bespoke prime movers, ePowertrain systems, and motion control solutions. With over 15 engine variants, the division has produced six million engines, one million gensets, and three million pump sets.
Excel, a Tier-1 supplier of motion control solutions, serves top OEMs in domestic and global markets with a comprehensive product range. Greaves Electric Mobility specialises in electric 2-wheelers and 3-wheelers for passenger and cargo mobility, leveraging 16 years of expertise. Greaves Retail operates a fuel-agnostic retail and distribution network with over 10,000 retailers and 21,500 certified mechanics providing sales and service.
Greaves Finance, a 100% EV-focused NBFC, offers customised financing solutions and is building a digital-first EV marketplace. Greaves Technologies serves as an engineering R&D and digital solutions partner supporting global OEMs, including Stellantis, Daimler Trucks Asia, and Ashok Leyland.
This diversification has significantly shifted the company’s revenue mix. In 2016, engines accounted for 80% of its business; today, they make up less than 50%, with electric mobility contributing 23%. The company has achieved revenue diversification across geographies and competencies, driven by a purpose of 'empowering lives.' In addition to its business transformation, Greaves Cotton is championing workplace diversity, with all production lines at its Aurangabad plant entirely run by women.
Signs Of Change
Nearly a decade of strategic initiatives has transformed the company from a diesel-focused engine manufacturer into a customer-centric, fuel-agnostic, multi-product, and multi-business enterprise—a transformation reflected in the innovative products unveiled at the recently concluded Bharat Mobility 2025.
The company unveiled its diverse portfolio, including electric vehicles, hydrogen-powered engine concepts, and a Euro V+ compliant engine. Reinforcing its transformation into a multi-business, fuel-agnostic enterprise, Greaves Engineering also displayed advancements in EV powertrain systems, setting a bold vision for a comprehensive mobility ecosystem.
Greaves Electric Mobility unveiled an impressive range of electric vehicles designed to redefine urban mobility while catering to diverse customer needs, drawing significant attention from visitors. The highlight was the debut of the Ampere Xyber, an electric motorcycle concept tailored for city commuters. Boasting a certified range of 200 km per charge, a top speed of 100 kmph, and fast-charging capabilities, the Xyber features a futuristic design inspired by Arctic Terns and a cutting-edge cockpit layout.
The company also unveiled the Ampere Xpress, a two-wheeler aimed at the quick-commerce sector, capable of handling a 230 kg payload with versatile accessory options. Additionally, the Greaves Xargo, a high-speed electric three-wheeler equipped with IoT-enabled features, offers a payload capacity of 300 kg and a range of over 100 km per charge, solidifying its utility for urban freight and logistics.
Expanding its two-wheeler lineup, Greaves introduced premium variants of its popular Nexus and Magnus models. The Nexus Exec and Nexus S Tourismo feature a 5 kW motor, a top speed of 93 kmph, and a 7-inch TFT touchscreen, offering a blend of style and performance. The Magnus Neo, priced at INR 79,999 (ex-showroom), recently completed a remarkable 2,300 km journey from Bengaluru to New Delhi, showcasing its reliability and endurance. Equipped with an LFP battery and backed by a five-year or 75,000 km warranty, the Magnus Neo promises exceptional value.
K Vijayakumar, Executive Director & CEO of Greaves Electric Mobility, highlighted the company's long-standing commitment to EV innovation. 'We’ve been in the electric two-wheeler segment for 16 years, consistently ranking among the top five. Our products are engineered with deep market insights, ensuring superior quality and value,' he said.
He further emphasised the company’s customer-first approach, stating, 'Our focus extends beyond products to after-sales service, ensuring reliability and trust. We are value-conscious, offering vehicles that deliver in terms of performance, aesthetics, and practicality.'
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Greaves Cotton Charts Growth Path With Strategic Diversification