How Ansys Is Enabling Tomorrow’s Innovation Today

T Murrali
12 Jun 2025
07:00 AM
4 Min Read

The company aims to equip customers with advanced simulation tools, backed by its extensive experience with global automotive giants.


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Ansys Inc., the global leader in engineering simulation, is no longer just powering validation—it’s accelerating innovation across the spectrum of human advancement. From enabling sustainable mobility and intelligent medical devices to propelling the evolution of semiconductors and space systems, the company is aligning itself with the most disruptive technological shifts of our time.

Speaking to Mobility Outlook, Mike Yeager, Area Vice President for India and Japan at Ansys, said, emerging technologies are dramatically reshaping engineering landscapes. “These trends are not only creating substantial value for end consumers but also steering the world towards a more sustainable future,” he noted.

Among the foremost trends is autonomy—reshaping both road and air mobility with safer, greener, and smarter systems. Electrification is rewriting automotive design paradigms, with EV dominance growing, especially in China, and bringing electronics and software to the heart of vehicle architecture. The Internet of Things (IoT) is revolutionising healthcare, enabling improved access, real-time diagnostics, and cost-effective chronic care management, he said.

Complementing these are forces like 6G, additive manufacturing, cloud computing, and the most transformative of them all: Artificial Intelligence (AI) and Machine Learning (ML). AI/ML are fast becoming core enabler in product design and development, unlocking efficiencies and innovation once thought impossible.

As the mobility landscape undergoes a seismic shift, Ansys is poised to play a defining role in enabling the next generation of transport technologies—from electrics and fuel cells to hydrogen ICEs and flex fuels. “There’s a clear disruption underway,” noted Yeager, “driven by tightening regulations, rising consumer expectations, and an urgent need for sustainability.” Automakers—legacy and start-ups alike—are racing to deliver greener, cleaner vehicles, pledging rapid adoption of electric and alternative powertrains.

For OEMs operating on traditional product cycles, this transition demands a radical transformation—accelerated design, rapid retooling, upskilled talent, and agile production. Here, Ansys simulation software becomes a critical enabler. By digitising the engineering process, the company empowers OEMs to innovate at speed and scale.

Automotive giants like BMW, Porsche Motorsport, and Volkswagen use Ansys to refine their electrification strategies—optimising battery thermal management, enhancing electric motor performance through electromagnetic simulation, and reducing physical prototypes via virtual EMI/EMC testing. Ansys Multiphysics tools allow engineers to understand the interplay of thermal, electrical, and mechanical forces, while model-based development ensures ISO 26262 compliance in battery management software, he pointed out.

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Mike Yeager

Beyond batteries, fuel cell technology—especially PEMFCs—offers promise for longer range and faster refuelling. The company supports these efforts by simulating complex electrochemical reactions, improving efficiency, and managing byproducts like heat and water.

Whether refining the performance of cutting-edge EVs or enabling cleaner alternatives like hydrogen, Ansys is accelerating innovation—offering manufacturers a faster, smarter, and more cost-effective path from concept to market, he mentioned.

Challenges / Opportunities From Ever Increasing Electronics

As vehicles become increasingly software-defined and electronics-heavy, the stakes for safety, reliability, and compliance are higher than ever. The growing integration of electronic control units (ECUs), sensors, and power electronics demands far more stringent testing and validation, across functional safety, electromagnetic compatibility, and environmental resilience.

According to Yeager, automotive OEMs and their suppliers face new layers of complexity. Ensuring compliance with ISO 26262 for functional safety is no longer optional. EMC testing is crucial to prevent system interference, especially in densely packed electronic environments. Likewise, crash scenarios must be evaluated not just for mechanical integrity but for how electronics behave under impact. Environmental testing—from temperature extremes to vibrations—is critical, particularly in electric vehicles where battery management systems (BMS), power electronics, and controllers operate under high stress.

This is where Ansys steps in as a technology partner, offering an integrated simulation portfolio tailored to meet these challenges, he said. Ansys Medini Analyze streamlines functional safety compliance; LS-DYNA leads in crash and dynamic impact simulation; Maxwell and Motor-CAD help engineers design high-performance electric motors with thermal and electromagnetic precision. HFSS ensures EMC compliance, while Ansys Sherlock predicts electronic hardware reliability from the earliest design stages.

Together, these tools enable faster, safer, and more efficient development of next-gen automotive electronics—helping OEMs not only meet compliance but get to market with confidence. In a world where performance, safety, and digital complexity are inseparable, Ansys offers the clarity and control automakers need to lead, he said.

Support For Startups

India’s deep-tech startup ecosystem—particularly in automotive, aerospace, and drone technologies—is thriving, fuelled by a growing pool of engineering talent, including professionals returning from global tech hubs. These startups are tapping into simulation-driven design to accelerate product development, achieving up to 65% gains in energy efficiency while cutting prototyping down to just one or two iterations—dramatically reducing both time and cost.

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Recognising their potential, the company has emerged as a vital enabler in this innovation ecosystem. Its Startup Bundle programme offers early-stage ventures affordable access to advanced simulation tools, along with resources to scale effectively and transition smoothly into full commercial partnerships. This initiative not only levels the playing field for startups but also nurtures their engineering capabilities from the ground up, he explained.

To deepen its impact, the company has joined forces with leading Indian incubators such as Venture Center (Pune), SINE (IIT Bombay), iTIC (IIT Hyderabad), and PSG-STEP (Coimbatore)—ensuring grassroots innovation receives the technical support it needs to succeed.

Success stories like Atomberg, which is redefining fan efficiency, and Praan, which pioneers next-gen air filtration for sustainability, underscore how simulation is helping these ventures lead with precision, performance, and purpose.

India holds a pivotal place in Ansys’ global strategy, not just as a market, but as a hub of engineering talent, innovation, and opportunity. The company is committed to deepening simulation adoption across Indian industries by focusing on four strategic pillars that ensure customers derive maximum value from their simulation investments.

At the forefront is Ansys’ aim to equip customers with advanced simulation tools, backed by its extensive experience with global automotive giants. The goal is clear: to help Indian companies extract the full potential of digital engineering in accelerating product innovation and performance.

To support this, it is actively building execution capacity by aligning with government-led skill development initiatives, enabling engineers to become proficient in next-gen simulation technologies. A strong emphasis is also placed on developing future-ready talent, with Ansys partnering premier engineering institutions and student-led competitions to prepare the next generation for emerging mobility challenges.

The company is also investing in the growth of Indian engineering startups by helping them scale from innovation to viable business models—bridging the gap between ideation and market success. In essence, Ansys isn’t just selling technology in India—it is shaping the ecosystem that will define the country’s engineering future, Yeager concluded.

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From Innovation To Validation - Simulation Is New Engine For Speed To Market: Ansys

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