German luxury carmaker Audi has entered a stylish new lane with the launch of its Audi Collection in partnership with Ajio Luxe, India’s premier online destination for curated luxury.
The collaboration offers over 30 lifestyle products—from accessories to collectibles—bringing the brand’s progressive design language from the road into everyday life. Priced between INR 3,000 and INR 95,000, the collection blends automotive precision with refined, modern aesthetics for brand loyalists, customers, and enthusiasts alike.
Strategically launched on Ajio Luxe, the Audi Collection marks a step into fashion-forward territory while retaining Audi’s hallmark of performance-driven elegance. The range includes thoughtfully designed products across five distinct lines: Business, Casual, Active, Audi Sport, and Miniatures. From sleek bags and sunglasses to premium drinkware, watches, and scale models, each item reflects Audi’s commitment to craftsmanship, quality, and timeless design.
Commenting on the launch, Balbir Singh Dhillon, Head of Audi India, said, “Our collaboration with Ajio Luxe allows customers to bring home Audi’s progressive design ethos in a new form. More than just fashion, the Audi Collection represents a way of life—refined, expressive, and confidently understated.”
Deval Shah, Business Head at Ajio Luxe, added, “India’s luxury consumers are evolving, and we’re building nationwide access through a seamless, digital-first experience. The Audi Collection is a natural extension of our vision to curate like-minded brands and elevate the consciousness for all things luxury.”
With the Business range tailored for modern professionals, the Casual line offering relaxed sophistication, the Active and Audi Sport categories built for dynamic lifestyles, and the Miniatures distilling Audi’s iconic performance into collectible form, the collection positions Audi not just as a premium carmaker—but as a full-fledged lifestyle brand.
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