Audi India today announced the launch of ‘Drive Sure’, a strategic driving programme designed to empower luxury car owners and chauffeurs with advanced driving skills, safety awareness, and technical know-how.
Targeting both young drivers and chauffeurs, the dual-track curriculum reflects Audi’s commitment to responsible mobility and societal progress. As the German luxury brand celebrates over two decades in India and more than 100,000 vehicles delivered, the programme builds on strong customer loyalty—evident from the fact that every fourth Audi sold in India is to an existing customer.
Balbir Singh Dhillon, Head of Audi India, said, “At Audi, Vorsprung durch Technik is more than an engineering principle—it’s a philosophy. Audi Drive Sure embodies that ethos by addressing a key gap between high-performance vehicles and driver preparedness. We want our customers—not only to enjoy the thrill of driving—but to become ambassadors of safe, skilled, and responsible driving.”
The programme includes a comprehensive workshop to help participants navigate a range of terrains and driving scenarios with confidence and control. The focus is on developing a safety-first mindset, even in high-performance situations.
For chauffeurs, Audi has curated a specialised module covering professional conduct, grooming, Audi technology, and safe driving practices—ensuring that those behind the wheel of an Audi consistently represent the brand’s luxury ethos.
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