Jaipur-based EV Start-up BattRE is eyeing to sell 30,000 units in the ongoing fiscal years on the back of new product launches and network expansion, a top company executive, told Mobility Outlook in an interaction.
Ever since the company began its operations in 2017, it has sold about 17,000 units, but this year it is planning to sell about 30,000 units due to the rising demand for e2Ws because of high incentives and its own dealership expansion.
Last month itself, the company sold 4,000 low-speed electric scooters, with 80% of demand coming from the south and west of India.
In anticipation of robust demand, BattRE has opened a new manufacturing facility in Jaipur with a monthly capacity of 4,000 units on a single shift basis.
The company that was hitherto operating in the low-speed scooter segment is now planning to launch two high-speed scooters, namely Storie and LIEV. It also plans to bring an electric cycle within this fiscal year. The current product portfolio of the company consists of two low-speed e-scooters: One and LO:EV.
Nishchal Chaudhary, Founder, BattRE, said the two new products are entirely designed, developed, and manufactured in-house. Apart from battery cells, the majority of the components are sourced from local suppliers.
He added, 'Our high-speed electric scooter Story is currently under homologation stage while the Live will enter the testing phase in the next couple of months.'
In terms of retail network, the company claims to have 260 dealers spread across 17 states in India, with the majority of them located in the southern and western regions. Further, the company plans to expand its reach in northern and eastern India.
How BattRE Plans To Create EV Ecosystem?
The company began its journey in November 2017, intending to develop an EV ecosystem. Moving forward with the aim, it is also developing charging stations and spreading awareness about electric vehicles.
The company is working to educate traditional ICE mechanics on the technical aspects of an EV. The complete training programme costs INR 3,000, for which the mechanics are provided with charging stations to be installed at their shops.
The vehicle maker also plans to install about 1,000 charging stations across India by the end of this financial year. As of now, it has installed 500 charging stations across India.
Further, the company intends to raise funds after the launch of the new products, which will be utilised to improve production capacities and enter a new vertical that will include batteries, BMS, chargers, and vehicle telematics.