Birla Tyre has announced a significant brand transformation, unveiling a new logo and refreshed corporate identity that mark a bold new chapter under the leadership of its new promoters—Dalmia Bharat Refractories Limited (DBRL) and Himadri Speciality Chemical Ltd (HSCL).
The revamped identity includes a custom-designed wordmark that evokes speed and dynamism, accompanied by a new brand symbol—the ‘Tyger’—a visual mnemonic of power, agility, and leadership. The vibrant blue and orange palette reflects trust, optimism, and energy, embodying the brand’s ambition to lead in a rapidly shifting mobility landscape.
Commenting on the rebrand, Anurag Choudhary, Chairman & CEO of HSCL, said, “This rebranding is not just a visual change; it represents our commitment to purposeful growth and long-term value creation.”
Dr Chandra Narain Maheswari, Whole Time Director & CEO of DBRL, added, “Our new identity is anchored in four core values: a bold legacy, future-ready products, continuous innovation, and alignment with the world around us. It symbolises Birla Tyre’s readiness to meet the demands of tomorrow with clarity and intent.”
The transformation is backed by fresh capital infusion, strategic clarity, and operational restructuring, positioning Birla Tyre to re-enter key markets, expand distribution, and build a robust product portfolio aligned with new mobility trends.
As part of the rollout, Birla Tyre will launch integrated marketing campaigns across digital, television, print, and outdoor platforms to enhance brand visibility and connect with both new-age consumers and loyal customers.
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