BMW Motorrad Joins Marshall To Deliver Premium Listening

Mobility Outlook Bureau

Mobility Outlook Bureau

20 Jul 2021
06:36 AM
1 Min Read

The expertise of Marshall and the development power of the vehicle manufacturer will reflect in new innovative products for motorcycles and music in future, especially in the BMW Motorrad Heritage segment.


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Aiming to deliver innovation and a premium listening experience for future BMW Motorrad sound system users, BMW Motorrad USA has established a long-term strategic partnership with Marshall Amplification. 

The expertise of Marshall and the development power of the vehicle manufacturer will reflect in new innovative products for motorcycles and music in future, especially in the BMW Motorrad Heritage segment. The bike maker will present the first new products resulting from this strategic partnership very soon.

Believing that riding a motorcycle while listening to music is a fitting combination, promising deep emotional experiences and increasing enjoyment on two wheels, the OEM has long been engaged in development work on its motorcycle sound systems. However, with its current partnership with the British company Marshall Amplification, the innovation and quality of BMW Motorrad sound systems are set to create new heights, the vehicle maker said. 

For over six decades, Marshall, originally from Hanwell, London, and now based in Bletchley, Milton Keynes (UK), has produced legendary guitar amplifiers used by the world’s best musicians. Since 2012 the company has expanded its audio quality into award-winning headphones and active speakers designed for music lovers.

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