CASE Construction Equipment, a brand of CNH Industrial, has crossed the production milestone of the 50,000th loader backhoe in India at its facility in Pithampur, Madhya Pradesh facility.
The company aims to transform this facility into a global manufacturing hub for CASE products. Fabrizio Cepollina, Vice President, Industrial Construction Segment in Africa, Middle East, and the Asia Pacific, CNH Industrial, noted that the Pithampur plant is catering to the demand of close to 80 countries, including India.
The Europe-based company claims its loader backhoes to be 90% indigenised. Sunil Puri, Managing Director, CNH Construction Equipment India, said, “In India, we are fully aligned with the Government’s initiatives such as Make-in-India and Aatmanirbhar Bharat, with our loader backhoes being 90% indigenised. This remarkable achievement of the 50,000th loader backhoe rollout is a testimony of our customer’s belief in the brand and our products.”
Satendra Tiwari, Plant Head, CASE Construction, India, added, “We are committed to following best practices and providing quality products from our only plant in the country. The 50,000th loader backhoe rollout is a proud moment for us at CASE India, and reaffirms our potential, encouraging us to continue to produce versatile machines for our customers.”
Recently, the company launched a skill development centre to provide training on backhoe loader operations at the same facility. The programme is aimed towards individuals in the age group of 18 to 35 years. These should also hold a minimum education qualification of 8th standard and an LMV commercial driving license.