Tyre manufacturer Ceat has partnered with Adobe to drive the company’s vision of creating superlative, omnichannel customer experiences.
With the help of Adobe Experience Cloud applications, this partnership will enable the tyre company to deliver a personalised and seamless digital experience for its customers and dealer partners across several touchpoints.
Arnab Banerjee, Chief Operating Officer, CEAT, said, “We have been investing significantly in digital for the past few years. Customers can now buy online and do a pick-up and fitment at the nearest CEAT Shoppe or avail of doorstep fitment services (powered by TyresnMore). This also includes servicing and sanitisation of their vehicles from the safety of their homes.”
Nitin Singhal, Managing Director, Digital Experience, Adobe India, said every industry was shaped by the events of 2020, as we moved from a world with digital to a digital-first world.
“As the digital experiences company, Adobe has embraced the always-on reality of the digital economy, and we understand what digital transformation takes. We are excited to work with CEAT to create a single platform for content, commerce and data for their foray into B2C business.”, added Nitin.
With support from Tekno Point as an implementation partner, Ceat is leveraging Adobe Experience Cloud applications, including Adobe Experience Manager, Adobe Analytics, Adobe Target, and Adobe Commerce, to develop and launch new D2C business models, including home delivery and the store and home fitment.
Adobe Experience Manager will provide CEAT with powerful content management capability and flexibility for its website, Adobe Analytics & Adobe Target agile insights and better creative optimisation, and Adobe Commerce catalogue, cart and check-out processes.