The Chrysler brand on Wednesday revealed its Airflow Concept at CES 2022, giving a glimpse at the leading-edge drive-system technology, fully connected customer experiences and advanced mobility features wrapped in inspiring dynamic design.
According to the automaker, these innovative technologies will fuel the brand's future.
The company also announced that the brand's transformation will include launching its first battery-electric vehicle (BEV) by 2025 and a future all-electric Chrysler vehicle lineup.
Through over 96 years, the brand has earned a reputation for innovative engineering, groundbreaking style and affordable luxury. One recent innovation, the Chrysler Pacifica Hybrid, the first and only plug-in hybrid minivan, served as a springboard to the brand's electrified future, a press release from the company said.
The new connected vehicle isn't simply about moving from point A to point B. The Chrysler Airflow Concept reinvents the customer experience by integrating the STLA Brain platform and STLA SmartCockpit to deliver seamless connectivity to transform the experience for drivers and passengers. The concept creates a connected hub that brings a consumer's digital lifestyle into the vehicle, using advanced technology to create a customised space for each occupant.
Chris Feuell, Chrysler brand CEO - Stellantis, said, 'The Chrysler Airflow Concept represents the future direction of the Chrysler brand, providing a peek at the dynamic design, advanced technologies and seamless connectivity that will characterise the full-electric portfolio we plan to reach by 2028. Chrysler is an iconic American automotive brand, with a heritage in creating new advanced technologies and product segments. Our brand will serve at the forefront as Stellantis transforms to deliver clean mobility and connected customer experiences.'
Ralph Gilles, Chief Design Officer, Stellantis, said, 'The Chrysler Airflow Concept represents the start of the brand's journey toward a fully electrified future. It is the result of a thoughtful synthesis of the full arsenal of Stellantis' connected vehicle technology – inside and out. The design features a decisively elegant aerodynamic exterior and a modern, sophisticated interior that takes the customer on a new level of digital delight.'
The Chrysler Airflow Concept is designed as a space to bring people together, both physically and virtually. It unifies these advanced technologies, communicating through advanced visualisation and thoughtful interaction. The Airflow Concept user experience employs multi-layered, high-contrast graphics and thoughtful details to provide a clean, sophisticated appearance that is safe, easy to use and easy to understand.
Using a menu-based format, screens throughout the Airflow interior can be personalised, simplified and grouped based on individuals and interests. Information on the screens can be shared with all passengers by swiping. Again, customisation and personalisation are essential, whether driving or acting as a co-pilot.
Each screen is a personalised space to access the digital world via connected entertainment, apps and downloads. Each seat also features a built-in camera, enabling occupants to participate in a group video conference call from the comfort of the Airflow cabin.
The backbone of the Airflow Concept user experience is the new electrical/electronic (E/E) and software architecture, STLA Brain. This architecture is highly flexible, breaking today's bond between hardware and software generations. It enables software developers to quickly create and update features and services, taking advantage of capabilities built into the cockpit without waiting for a new hardware launch.
The STLA SmartCockpit, demonstrated in the Airflow Concept and built on top of STLA Brain architecture, seamlessly integrates with the digital lives of vehicle occupants to deliver AI-based applications, such as navigation, voice assistance, e-commerce marketplace and payment services.