Citroën India has announced a major strategic reset with the launch of its “Citroën 2.0 – Shift Into the New” plan, aimed at transforming the brand into a more accessible, trusted, and innovation-driven mobility player in India. The refreshed strategy focuses on customer-centric product upgrades, deeper market penetration, and long-term value creation through smart engineering, high localisation, and seamless ownership experiences.
To mark the launch of Citroën 2.0, the brand has released a teaser featuring cricket icon MS Dhoni as its ambassador, signalling a new era of upgraded products, a stronger dealer network, and an unwavering customer-first approach aimed at boosting market share in India’s competitive automotive landscape.
The new roadmap includes significant enhancements across the C3, Aircross, and the upcoming Basalt Coupe SUV, with improvements in design, in-cabin technology, and comfort tailored to Indian driving conditions. Developed on Citroën’s global C-Cubed platform with up to 98% localisation, the refreshed portfolio blends global quality with strong local relevance.
Shailesh Hazela, CEO & MD, Stellantis India, said, “India is one of the most exciting and demanding opportunities for Stellantis globally. With Citroën 2.0, we are doubling down on locally engineered products, expanding our network, and keeping customer trust at the centre of everything we do. This is about building sustainable growth, not quick wins.”
Citroën’s retail network has expanded from 10 outlets at launch in 2021 to over 80 touchpoints today, with plans to double this by year-end, ensuring proximity within 100 km for every customer. Tier II, III, and IV markets are a key focus, supported by a digital-first service model offering transparent pricing, real-time service tracking, and consistent after-sales quality.
The brand has invested over INR 5,300 crore in manufacturing, product platforms, and localisation, with further investment planned to scale both EV and ICE platforms. The strategy also positions Citroën India as a key hub for innovation and engineering within the Stellantis global network.
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