Continental Tires has announced a strategic investment of approximately INR 100 crore to bolster its footprint in India’s growing passenger car and light truck tyre market. The move reflects the company’s continued focus on the country as a core market within its Asia Pacific strategy. With consumer trends in India shifting toward premium vehicles and utility segment growth, the company aims to align its offerings with both local road conditions and evolving preferences for safety, durability, and performance.
The funds will go towards expanding manufacturing capabilities at its Modipuram facility in Uttar Pradesh. The factory, which already produces a wide range of tyres for domestic and export markets, will now cater more specifically to the ultra-high performance (UHP) and premium segment. The investment also supports the launch of the CrossContact AT2, Continental’s new all-terrain tyre developed to meet increasing demand from SUV buyers in India.
According to Continental, this initiative falls under its “in the market, for the market” strategy. The company is working towards a product portfolio that is tailored to Indian driving habits and infrastructure, especially in light of ongoing highway development and growing vehicle diversity. The brand sees long-term promise in the country’s expanding UV and SUV segment, where larger inch-size tyres and performance variants are gaining traction.
The company operates over 200 branded retail outlets across the country and has recently expanded its back-end capabilities with the opening of an IT hub in Bengaluru.
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