Ducati has launched the ‘Multistrada V4 Voyagers 2025’ contest, calling upon riders from around the world to share their personal journeys on the Multistrada V4. This international campaign, open until 12 June 2025, invites current and former owners of any Multistrada V4 model to submit travel experiences through photos, videos, and written narratives for a chance to be recognised by the company.
The contest categorises entries into six themes: adventure, group ride, Ducati Official Club ride, longest distance travelled, solo journey, and a special category for entries that best capture Ducati’s brand identity. Each of the six winners will receive a customised trophy and an official Ducati travel set, including branded luggage, travel accessories and memorabilia. Beyond the material reward, winners will also have their stories featured on Ducati’s official digital platforms.
While the initiative offers an engaging way for Ducati to connect with its community, it also positions storytelling as a marketing tool, blending user-generated content with brand outreach. The nature of the contest highlights how brands increasingly rely on owned communities to amplify their reach while cultivating emotional association with their products. In this case, Ducati appears to be turning rider journeys into content streams, linking real-world experience with brand philosophy.
Participants are encouraged to reflect on their connection with the motorcycle and the essence of their travels. The contest remains open to anyone who has owned a Multistrada V4, irrespective of model year or variant. According to Ducati, even selected entries beyond the winners may be reposted across the company’s channels.
Entries can be submitted through the dedicated section on Ducati’s official website until midnight on 12 June. The winners will be announced later that month. The campaign is part of Ducati’s larger effort to build long-term community engagement around its adventure touring segment, with the Multistrada V4 continuing to play a central role in that strategy.
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