Ducati’s annual community event #WeRideAsOne returned for its fourth edition this May and once again drew a worldwide crowd of passionate motorcyclists. More than 19,000 riders from over 65 countries took part in the synchronised global celebration of Ducati ownership, underlining the brand’s influence well beyond its Italian roots. Organised in collaboration with Ducati’s global dealerships and official owner clubs, the event has become a permanent fixture on the calendar for fans of the marque.
The 2025 edition maintained its core format, a series of coordinated rides across major cities, while expanding its reach. From city roads to open landscapes, from coastlines to racetracks, Ducati’s presence was felt on five continents. Each local parade showcased the brand’s distinct ability to blend heritage, design, and performance into a strong cultural identity that riders take pride in displaying.
India, a growing market for the brand, played a notable role this year. Over 600 Ducatisti across cities participated in their local parades, with Bengaluru hosting the largest ride in the country. Ducati India’s senior leadership was also present, signalling the brand’s intent to deepen its community engagement in the region. In Delhi NCR, the event featured a special unveiling of the Diavel for Bentley, merging exclusivity with community outreach. Meanwhile, Kochi hosted the launch of the 2025 Scrambler Full Throttle at the end of a scenic ride, reflecting how Ducati is using local chapters to showcase new models in a community-first format.
From the beaches of Mandalika to the circuits of Donington, the company managed to link riders across time zones under one brand experience. This model of decentralised yet synchronised community engagement is unique in the automotive world and arguably unmatched in scale within the two-wheeler segment.
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