Honda Cars India has announced the launch of its annual ‘The Great Honda Fest’ campaign ahead of the upcoming festive season. Aimed at tapping into the positive customer sentiment during the Indian festival calendar, the campaign is set to bring a range of offers across Honda’s models including the Amaze, City and Elevate. In addition to the benefits and finance schemes, the company has introduced new technology upgrades to enhance customer value.
Honda has added a new 360° surround vision camera solution to the accessory list for its Elevate and Amaze models. The Elevate will receive an exclusive ‘Elite Pack’ during this period, which includes the 360° camera and seven-colour ambient lighting at no extra cost for select variants.
The campaign is positioned to attract buyers seeking value during Diwali, Navratri and other regional festivities. Kunal Behl, Vice President of Marketing and Sales at Honda Cars India, noted that the new accessory pack offers increased safety and comfort and is intended to give buyers more for their money during the peak buying season.
Available at all authorised dealerships across India, the offers under The Great Honda Fest are applicable only for a limited period and on specific variants. The 360° camera and ambient lighting are optional accessories, with separate warranties, two years for the camera and one year for the lighting, handled by third-party suppliers and Honda Genuine Accessories respectively.
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