Hyundai Motor India (HMI) announced the commencement of Hyundai Explorers, a unique drive expedition for its SUV customers across India. The first chapter of Hyundai Explorers witnessed customers undertaking a picturesque expedition from Delhi to Rishikesh on 26th November’ 21, indulging in the extravagance of the Hyundai SUV Life.
Hyundai Explorers has been conceptualised to give customers an authentic and exciting experience with the company’s SUV range. The first chapter of weekend Explorer Drives was flagged-off from Hyundai’s Head Quarters located in Gurugram. Covering a total distance of 272 kms, 48 customers travelled in a convoy to Rishikesh, Uttrakhand. The three-day drive expedition witnessed SUV owners creating memorable experiences as they engaged in river rafting, riverside yoga, barbecues, and karaoke nights. The company is reaching out to its SUV owners across India to partake in this legacy. It will be implemented consistently to bring together adventure-seeking enthusiasts and like-minded explorers who travel across the length and breadth of the country to experience these curated journeys of exploration.
Tarun Garg, Director (Sales, Marketing & Service), HMI, said, “With Hyundai Explorers, we are offering our customers the chance to experience an exclusive expedition. We understand that customers today are looking at brands that provide personalised experiences and create memories for a happy life. Hyundai Explorer is a reaffirmation towards HMI’s brand campaign Beyond Mobility that encapsulates the company’s commitment and aspirations for the India of tomorrow.”