JLR India has relocated its Bhubaneshwar operations to a newly developed modern retail facility on the Cuttack-Bhubaneshwar highway, strengthening its presence in eastern India. Operated by Empreo Prestige, the new centre brings together sales, service and spare parts under one roof and features the complete line-up of Range Rover, Defender and Discovery models, along with certified pre-owned vehicles.
This move is part of JLR’s broader strategy to provide a consistent and high-quality ownership experience beyond the traditional metro cities. The new location at Plot No. 953, NH-16, Bhamphakuda, Nuahata in Cuttack offers easier access for customers across Odisha and neighbouring states. It also reflects the company’s aim to keep pace with growing demand for luxury vehicles in tier-two cities.
The facility includes a full-service workshop with trained technicians and is supported by a display of branded merchandise and accessories. By placing its key offerings in one accessible space, JLR is attempting to streamline its operations while aligning with the expectations of modern luxury consumers.
Rajan Amba, Managing Director, JLR India, stated that the opening of the Bhubaneshwar outlet is a significant step towards strengthening customer engagement in high-potential regions. He noted that the collaboration with Empreo Prestige will help the brand provide global standards of service at a regional level.
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