JLR India has inaugurated a new boutique showroom in Hyderabad exclusively for its Range Rover and Defender brands. Operated in partnership with M/s Pride Motors, represented by Mr. Suresh Reddy, the facility marks a significant step in JLR’s “House of Brands” strategy and underscores its commitment to modern luxury.
Located in the heart of the city, the boutique space has been designed to offer a highly personalised and immersive retail experience. Customers can explore the latest vehicles, curated configurations, and bespoke options in a setting that blends contemporary aesthetics with the sophistication associated with the two iconic brands. A dedicated section for lifestyle merchandise and branded goods further enhances the luxury offering.
The boutique is staffed by trained specialists who follow a consultative sales approach, aiming to offer a seamless and exclusive experience for discerning clients.
Commenting on the launch, Rajan Amba, Managing Director, JLR India, said, “With the launch of this exclusive boutique showroom in Hyderabad, we are further strengthening the identity of our Range Rover and Defender brands in one of India’s most design-forward and aspirational cities. This space reflects our commitment to modern, curated luxury and marks the next step in our House of Brands and customer-first journey.”
This new facility is part of a broader investment by JLR in India to expand its footprint through boutique retail concepts in key emerging markets.