At its CEO Investor Day in Seoul, Kia Corporation unveiled its updated Plan S strategy, outlining ambitious mid-to-long-term business and financial targets. By 2030, Kia aims to sell 4.19 million vehicles globally, including 2.33 million electrified units (EVs and hybrids), capturing a 4.5% market share. The brand's transformation focuses on electrification, platform-based vehicles (PBVs), and diversification into new segments like pickup trucks. The company plans to introduce 15 EV models and 10 xHEV models by 2030.
Sales growth will be driven by strategic market expansion: 1.11 million units in North America, 774,000 in Europe, 580,000 in Korea, and 400,000 in India, aided by the launch of models like the Syros. EVs will account for 1.26 million units by 2030, and xHEVs 1.07 million. Electrified model sales in major markets are expected to reach 86% in Europe, 73% in Korea, 70% in North America, and 43% in India. Production capacity will rise to 4.25 million units with flexible manufacturing across 13 plants and two dedicated EV facilities.
Kia's EV roadmap includes expanding its lineup to include the EV3, EV4, EV5, and EV2, building on the success of the EV6 and EV9. EV customer experience will be enhanced with certified repair networks, remote diagnostics, and strategic charging partnerships like E-pit (Korea), IONNA (North America), and Ionity (Europe). Localized production will support market-specific EVs: mid-to-large SUVs in North America, compact vehicles in Europe, and small SUVs in India.
The company is also ramping up its PBV business, aiming to sell 250,000 PBVs annually by 2030. Starting with the PV5 in 2025, the lineup will expand to include PV7 (2027) and PV9 (2029), available in multiple body styles and conversion models. Kia is developing a flexible PBV manufacturing system and collaborating with regional conversion firms to ensure tailored solutions. Its Fleet Management System will integrate AI-driven services like predictive maintenance and contextual accident analysis.
Packaged B2B services—covering financing, maintenance, and charging—will be bundled with FMS under a unified billing model. Kia will also establish PBV-specialist dealerships and a digital sales ecosystem, including a dedicated PBV website and a portal for conversion partners.
In the pickup segment, Kia will introduce the Tasman in Korea, Australia, and emerging markets with an annual target of 80,000 units. A new EV pickup for North America is also planned, with a 90,000-unit target and class-leading features.
Kia’s product strategy hinges on four pillars: connectivity, autonomy, performance, and design. OTA updates and expanded connected services will be available in 71 countries by 2026. In-house autonomous driving software will complement external collaborations to support SDV development. Performance enhancements include next-gen hybrid powertrains, EREV systems, and advanced batteries and power electronics. The brand will continue to refine its 'Opposites United' design philosophy across upcoming EVs.
To drive future innovations, Kia is working closely with Hyundai Group entities like 42dot, Motional, Boston Dynamics, and Supernal. The SDV Pace Car debuting in 2026 will showcase Kia's full-stack SDV and AI-powered autonomous driving technology. Integration with robotics and air mobility is in the pipeline, positioning Kia at the forefront of next-gen transport solutions.
Kia recorded KRW 107.4 trillion in revenue in 2023, with an 11.8% operating margin. For 2025, it targets 3.22 million unit sales, KRW 112 trillion revenue, and 11% operating margin. It plans to launch five new models including the Tasman, EV4, and PV5. By 2030, Kia aims for KRW 170 trillion in revenue and KRW 18 trillion in operating profit with a continued focus on volume growth, hybrids, EVs, and software-led business models.
Investment over the next five years will total KRW 42 trillion, including KRW 19 trillion dedicated to future technologies like electrification, SDVs, robotics, and AAM. Kia targets a 35% total shareholder return, including dividends and share buybacks, with a minimum KRW 5,000 per-share dividend and up to 10% net profit allocated to share cancellations.
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