Lexus India has announced key enhancements to its popular NX SUV, reaffirming its commitment to blending cutting-edge innovation, refined performance, and unmatched comfort for its guests.
The refreshed NX introduces improvements across multiple areas. Noise-insulation felt materials have been added to boost rear cabin quietness, furthering Lexus’ hallmark serene in-cabin experience. Air quality has been elevated with a more advanced AC filter featuring thicker fabrics to capture tiny particles, ensuring cleaner cabin air. The HVAC system has also been refined for better energy efficiency, contributing to improved fuel economy. Drive performance has been enhanced through Uphill Assist Control, integrated with the hybrid system to regulate acceleration and braking based on road gradients, delivering a smoother, more confident drive across terrains. In addition, two new exterior colour choices—Radiant Red and White Nova—have been introduced across select NX grades.
Commenting on the updates, Hikaru Ikeuchi, President, Lexus India, said, “With the new NX, we are delighted to elevate the luxury quotient and sophistication for the Indian market. It blends unparalleled style, comfort, and innovation, ensuring every drive is a celebration of Lexus in India.”
The launch comes at a time when Lexus’ SUV range is gaining strong traction in India. Between January and July 2025, combined sales of the RX and LX SUVs registered a 45% growth compared to the previous year, accounting for nearly one-third of the brand’s total sales. With the new NX joining the portfolio, Lexus aims to meet the rising demand for luxury SUVs among Indian consumers.
Reinforcing its focus on guest care, Lexus India continues to lead with industry-first initiatives such as the 8-year/160,000 km warranty on all new Lexus models sold from June 2024, and the Lexus Luxury Care service packages tailored to different ownership needs. Bookings for the new NX 350h open today across Lexus Guest Experience Centres, with further details available on the official Lexus India website and social media channels.
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