Lexus India has introduced the Smart Ownership Plan under its Lexus Promise programme designed to make luxury car ownership more accessible and flexible for aspiring buyers. The initiative allows customers to experience Lexus models without being tied to long-term commitments, offering easier entry into the premium segment through structured EMIs and assured buyback options.
The plan applies to popular Lexus models including the ES, NX, and RX. At the end of the term, customers can return the vehicle with no further obligations, retain it by paying a pre-agreed Guaranteed Future Value, or upgrade to a new Lexus. By fixing the resale value upfront, the plan removes uncertainty over depreciation and resale negotiations. It also encourages upgrades every three to five years.
Hikaru Ikeuchi, President, Lexus India, stated the scheme reflects the brand’s philosophy of Omotenashi, where anticipating customer needs is central to its approach. He noted that the Smart Ownership Plan goes beyond offering a luxury car, aiming instead to provide convenience, peace of mind, and financial flexibility.
In addition to this plan, Lexus India has strengthened its ownership promise by offering an eight-year or 160,000 km warranty across all new models since June 2024. It also provides multiple service packages under Lexus Luxury Care, available in three, five, or eight-year options, giving buyers greater control over running costs.
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