Mercedes-Benz Delivers 1,000 Cars With Its D2C Model

Mobility Outlook Bureau
03 Dec 2021
10:48 AM
1 Min Read

Retail of the future first announced in June 2021, was launched after the successful beta testing phase in late October 2021.


India’s largest luxury carmaker Mercedes-Benz said that it has achieved the milestone of delivering the 1,000th car with the Retail of the Future (ROTF) business model.

The luxury carmaker has received over 2,000 confirmed orders from ROTF, the company said in a press release. 

Retail of the future first announced in June 2021, was launched after the successful beta testing

phase in late October 2021. 

Martin Schwenk, Managing Director & CEO, Mercedes-Benz India, said, delivering the 1,000th Mercedes-Benz within a short span under the ROTF platform strongly validates our vision of reimagining customer excellence while empowering the franchise partners financially with this new business model.”

“It is equally satisfying to have the unconditional support of our franchise partners, their teams and our colleagues at MB India, who adapted seamlessly to this completely new business model enabling us to deliver 1,000 cars already. With this overwhelming start to ROTF, Mercedes-Benz reiterates the culture of competing for the best customer experience and create a new example in the luxury retail landscape. Our focus remains to deliver the remaining vehicles to our customers and gather further sales momentum with ROTF,” added Schwenk.

Price Protection 

Continuing its customer-friendly initiative, Mercedes-Benz India announces price protection to customers who have booked their cars and are waiting for MY 21 cars. In addition, customers who book a select range of cars comprising the A-class, GLA, and E-class until 31st December 2021 will be offered price protection.

Mercedes-Benz has also extended the price protection to those customers who have booked the GLE 400 & GLE 400d SUVs and have been waiting since April to get the delivery of their Three-Pointed Star, as a token of appreciation for their long wait.

Mercedes-Benz has been introducing new generation models and enriching its existing model range with newer technologies and specific product enhancements. 

However, to offset the costs for such feature enhancements amidst rising inputs costs, the company will upwardly revise the ex-showroom price of only select models. The price revision ranging up to 2% will be in effect from 1-January, 2022.

Share This Page