Michelin India Gets First 5-Star Rating For Passenger Car Tyre Category

Mobility Outlook Bureau
22 Jun 2022
01:52 PM
1 Min Read

Two of the company's products, namely Michelin Latitude Sport 3 and Michelin Pilot Sport 4 SUV tyres have received 5-Star rating from the Bureau of Energy Efficiency (BEE).


Leading global tyre maker, Michelin, has become the first tyre brand in the passenger vehicle segment in India to be accredited with the newly introduced star labelling programme by Government of India. 

Two of the company’s products – Michelin Latitude Sport 3 and Michelin Pilot Sport 4 SUV tyres – have received 5-Star rating by the Bureau of Energy Efficiency (BEE). Notably, Michelin had also recently become the first brand in India to receive 4-Star rating by BEE for it’s made in India commercial vehicle tyre MICHELIN X Multi Energy Z.

Manish Pandey, Commercial Director B2C, Michelin for India Region said, “After receiving the first 4-Star label for our commercial vehicle tyre recently, we are thrilled to be recognised once again with India’s first 5 Star rating for two of our most popular passenger car tyre-lines in India.”

Michelin Latitude Sport 3 is the third generation of Latitude on-road SUV tyres from Michelin’s global line-up, whereas the Michelin Pilot Sport 4 SUV tyre, as the name suggests, is targeted towards the SUV market in India.

The BEE conducts star labelling test on tyres on various aspects, such as testing of rolling resistance coefficient and wet grip index. A 5-Star product, on average, consumes up to 9.5% less fuel when compared to any other lower star-rated tyre, co-relating to lesser greenhouse gas emissions, a release by the company stated. 

This first 5 Star rating will add greater confidence among Michelin’s customers, said Pandey, adding they will be better placed to select tyres that are fuel-efficient, safe and contribute to decreasing carbon footprint in the country. “We are dedicated to offering our Indian customers the most advanced technology best tailored to keep them safe, comfortable, and efficient on Indian roads,” he said. 

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