India’s tyre industry has recorded a total brand value of $ 1.8 billion in 2025, with MRF emerging as the country’s most valuable and fastest-growing tyre brand, according to the Tyres 25 2025 report by Brand Finance, the world’s leading brand valuation consultancy.
MRF saw its brand value rise by 15% to $ 699 million, reclaiming its position as the third strongest tyre brand globally. It earned a Brand Strength Index (BSI) score of 83.5/100 and an AAA- rating, reflecting high levels of consumer trust, price acceptance, and word-of-mouth strength. This marks a significant comeback for the brand, which last held a top-three global position in 2023.
MRF’s performance is attributed to robust sales, improved operational efficiencies, and a favourable raw material cost environment. Ajimon Francis, Managing Director of Brand Finance India, stated, “MRF has firmly cemented its position as India’s most valuable and fastest-growing tyre brand, while also showcasing how homegrown brands can truly resonate with consumers through trust, reliability, and consistent performance.”
Other Indian brands making it to the global top 25 include: Apollo Tyres - Brand value down 8% to USD 514 million, ranked 14th globally; CEAT - Brand value up 1% to USD 297 million, ranked 21st and JK Tyres - Brand value down 14% to USD 269 million, ranked 23rd.
On a global scale, the combined brand value of the top 25 tyre brands rose by 5% to $ 38.8 billion, even as the broader automotive industry saw relative stagnation. The tyre sector’s growth is being driven by significant investments in green tyre technologies, smart RFID-enabled solutions, and EV-specific offerings that address the evolving demands of electric mobility.
Michelin maintained its dominance as the world’s most valuable and strongest tyre brand, with its brand value increasing 11% to $ 8.8 billion and a top BSI score of 92.6/100—marking its eighth consecutive year at the top.
The report affirms that as the global auto industry shifts towards electrification and sustainability, brand strength, innovation, and local market relevance will continue to shape the competitive dynamics of the global tyre market—where Indian brands are steadily gaining ground.
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