JSW Sports announced on Monday that Olympic javelin champion Neeraj Chopra has partnered with German luxury carmaker Audi. The association marks a meeting of two forces defined by precision, performance, and a progressive spirit.
Neeraj Chopra, India’s double-Olympic medallist and global sporting icon, now becomes part of the Audi India family—an alignment that underscores shared values of innovation, speed, and world-class excellence. Audi, globally revered for its engineering prowess and cutting-edge design, finds a natural brand ambassador in Chopra, whose meteoric rise on the global athletics stage has captured both national pride and international admiration.
Balbir Singh Dhillon, Head of Audi India, said, “At Audi, we stand for those who push boundaries. Neeraj Chopra embodies that spirit—his discipline, focus, and unmatched performance mirror Audi’s progressive DNA. He is not only defined by achievement, but by the relentless pursuit of excellence.”
Chopra, who won Olympic gold in Tokyo and followed it up with podium finishes at the Asian Games, Commonwealth Games, World Championships, and most recently, a silver at the 2024 Paris Olympics, expressed deep admiration for the brand. “I’ve always looked up to Audi—not just for its cars, but for its values. As an athlete, the pursuit of excellence resonates with me, and I’m proud to join the Audi family,” he said.
Karan Yadav, Chief Commercial Officer of JSW Sports, called the partnership a landmark moment for Indian sport and business. “This is more than a brand association—it’s a confluence of vision and values. Neeraj genuinely admires Audi, and the brand’s philosophy complements his journey as a world-class athlete. We see immense potential in this collaboration.”
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