Japanese paint and coating products manufacturing company Nippon Paint India has launched ‘Rangon Ke Badshah’, a pan India programme to uplift, reward and recognise the garage painter community and identify India’s top car painters. The eight-month-long initiative will end on 14 January 2023.
The programme aims to connect with over 10,000 car painters across the country through a nationwide outreach that will include skill contests, loyalty benefits, and rewards & recognition with the top prize of a Tata Tiago car. In addition, the company will also provide personal accident insurance of INR 2 lakh to thousands of painters.
Interestingly, every participating painter will earn rewards based on points accumulated in a month, based on Nippon Paint products purchases, with direct bank transfers.
Furthermore, to ensure that painters from each part of the country have equal opportunities, the company has segmented the country into 45 city clusters, and each city cluster champion will win a motorbike.
Winning painters from each city cluster will also be provided with skill training by Nippon Paint through its international trainers. In the second phase of the contest, the city cluster champions will participate in a skill contest that will carry equal weightage for the selection of the national winner.
Besides, for the future generations of the painter community, the company has also announced merit-based education grant of up to INR 12,000 per child per annum towards school fees reimbursement of deserving children of the participating painters.
Shae Toh Hock, Senior Vice President, Nipsea Group and Managing Director, Nippon Paint India, said, “It would be fair to say that the painter community has played an integral part in our growth in India. They have appreciated our products and our bond with the painter community is sacred. We believe that painters form a major part of our ecosystem, and it is important for us to reach out to them and work towards their betterment.”
Hitesh Shah, Vice President, Nippon Paint India, said, “Despite the significant rise in demand for automotive paints in the aftermarket due to rebounding economy, the financial condition of Indian garage painters hasn’t really improved. Through our initiative Rangon Ke Badshah, we wish to touch the lives of over 10,000 painters and help in uplifting them both socially as well as financially besides enhancing their skills and capabilities.”