Panasonic Automotive Joins SOAFEE Governing Body To Lead SDV Advancements

Mobility Outlook Bureau
26 Jun 2025
10:34 AM
1 Min Read

PAS has played a key role in developing VirtIO-based, hardware-agnostic solutions like Unified HMI and Virtual SkipGen, which have been officially adopted as SOAFEE blueprints.


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Panasonic Automotive Systems Co., Ltd. (PAS) has been appointed to the Governing Body of SOAFEE (Scalable Open Architecture for Embedded Edge), marking a major recognition of its leadership in driving the evolution of Software-Defined Vehicle (SDV) technologies.

SOAFEE is a global initiative uniting automotive and software industry leaders to accelerate the realisation of AI-powered, cloud-native SDVs. PAS, which joined the SOAFEE Technical Steering Committee in 2022, becomes the ninth company on the Governing Body—joining an elite group shaping the future of automotive software.

PAS has been instrumental in developing VirtIO-based, hardware-agnostic solutions such as Unified HMI and Virtual SkipGen, both adopted as official SOAFEE blueprints. These innovations support the decoupled development of automotive software from hardware, enabling faster and more flexible advancements in next-gen cockpit systems and beyond.

Further strengthening its commitment, PAS assumed leadership of the newly created SOAFEE Asia-Pacific (APAC) Regional Hub in November 2024, with full operations beginning May 2025. The hub is designed to energise SDV collaboration in the Asia-Pacific, a region comprising a significant share of SOAFEE’s 150+ global member companies.

Masashige Mizuyama, Executive Vice President and CTO of Panasonic Automotive Systems, said, “We fully support SOAFEE’s vision of enabling seamless, cloud-native environments for fast and continuous delivery of automotive software. Device virtualization will be a key enabler of this transition, and we’re excited to help shape this future.”

As a Governing Body member, PAS will contribute to global standardisation efforts, collaborate with key industry organisations, and lead initiatives to overcome challenges in cloud-native and SDV development—reinforcing its strategic role in shaping the next generation of connected, intelligent vehicles.

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