The scourge of the pandemic has hit everyone in the automotive industry, and Renault India isn’t immune to it. While the focus was primarily on ensuring the safety, health and wellbeing of all its stakeholders – customers, dealers and employees – Renault India also invested heavily in building digital systems and solutions for the future.
The outbreak of the pandemic and the subsequent lockdowns clearly brought out the need to focus on digitalization. And Renault responded with a slew of new products.
A 3D visualiser the company built accentuated Renault’s digital journey in the country, said Sudhir Malhotra, Vice President (Sales & Marketing), Renault India. The 3D visualizer helped customers navigate through the products virtually, allowing them to select their accessories, colours, and help configure their products on their mobile or laptops, before the actual purchase.
Thereafter, customers were offered the option to book vehicles online, and a finance module was prepared to complete the vehicle purchasing loop, including approvals of finance online.
Renault also built a Renault Virtual Assistant (RVA), an AI-based chat bot that provides instant assistance to existing and potential customers, or anyone who wished to know anything about Renault. Malhotra claims Renault was one of the first OEMs to create a chat bot in India.
While the chat bot currently is offered only in English, by the end of the current month, the company would go multi-lingual by offering chat in three new languages – Hindi, Tamil and Marathi.
A huge part of the customer’s journey has been digitized by Renault India, said Malhotra. The MY Renault app is a popular tool among existing customers, who can stay connected with his car, connect with his dealership as well as Renault India.
Interestingly, earlier this month, the company became the first four-wheeler automotive brand in the country to launch a bi-lingual website, adding Hindi to the existing English offering.
To know more about Renault’s focus on the future – its products, electrification and challenges – watch our exclusive interaction below: