Renault India has launched its first new’R store in Maharashtra, marking the second such facility in the country as part of its wider retail transformation under the 'renault. rethink.' strategy. Located in Mumbai’s suburb of Kandivali, the new store aims to redefine the car-buying experience through a modern design, open layout and digitally enhanced engagement model.
This launch also coincides with Renault’s introduction of government aproved CNG retrofitment kit options and an expanded warranty programme, including a standard 3-year/100,000 km coverage and an optional 7-year/unlimited kilometre extension. Together, these initiatives indicate a serious attempt to reinvigorate customer engagement at a time when competition in the compact and entry-level car segment remains intense.
Spanning around 2,100 square feet, the store follows Renault’s New Visual Identity (NVI), featuring a sleek black façade, an updated brand logo and a minimalist interior anchored around a central vehicle display. Unlike traditional showroom layouts, this concept positions the car as the focal point, giving customers the ability to walk around and engage with each model freely.
The facility includes premium seating areas, three vehicle display spots, a dedicated customer lounge and strategically positioned service areas such as consultation rooms and after-sales desks. The goal is to make the customer’s journey more seamless, with intuitive design aiding movement and visibility throughout the space.
Francisco Hidalgo, Vice President – Sales & Marketing, Renault India, stated that the new’R store and the recently opened design centre in Chennai are part of a broader push to align Indian operations with Renault’s global retail and innovation standards.
Also Read