The Indian Supercross Racing League (ISRL) has announced Bollywood actor Salman Khan as its official brand ambassador ahead of its second season. This partnership is expected to bring widespread recognition to the sport, leveraging Khan’s immense popularity to attract new audiences across urban and rural India.
Salman Khan’s association with ISRL marks his first official endorsement in the motorsports sector. The organisers see this as a landmark move that will bridge the gap between Indian motorsports and global audiences. His presence at key races, starting in October 2025, is expected to generate significant interest and increase engagement for the league. Beyond the races, ISRL’s second season is designed to be a multi-event entertainment spectacle catering to families and sports enthusiasts alike.
ISRL’s first season set a high benchmark for motorsport events in India. It attracted over 30,000 spectators and recorded an impressive 11.5 million viewership within just three days of broadcast, a global record for Supercross. The event featured 48 top riders from around the world, including Jordie Tixier, Matt Moss, and Anthony Raynard, competing in various categories. The inaugural champions, Team BigRock Motorsports, led by Indian Dakar Rally veteran CS Santosh, showcased the competitive potential of the sport in India.
Talent management company UBT, which structured the deal, highlighted Khan’s vast appeal across diverse demographics as a key factor in ISRL’s expansion strategy.