Czech automaker Skoda Auto India on Monday announced that it will open 30 new compact workshops across the country by the end of this year. The concept of compact workshops aims to expand the service touchpoints, in line with the company’s focussed customer-centric strategy, the company said in a press release. Going forward, all sales branches in non-metro locations will have a compact workshop with a minimum service facility of two days.
Zac Hollis, Brand Director, Skoda Auto India, said 2021 is marked as the year of growth for the Skoda brand in India. “With the launch of Kushaq, there is a substantial growth in our volumes, and despite the challenging environment, we have managed to have a really successful launch. Along with growing our volumes, enhancing the customer experience and our customer-centric journey is pivotal to our success in India,” he said. “We have already introduced several initiatives on this front, and I am happy to announce the start of ‘ŠKODA Compact Workshops’. Our objective is to cater to the growing customer base and ensure that customers have a seamless experience with the Skoda brand,” he added. The carmaker will also start operations in some new markets with this service-first concept of Skoda Compact Workshops. These will cater to existing customers and instil confidence in potential customers in new and emerging markets. The workshops will be capable of catering to periodic maintenance services and general repairs. Some of the servicing capabilities include inspection services, replacement of coolant, brake oil, ATF and brake disc or pad replacement. Customers can also avail of other minor repairs viz replacement of bulbs, wiper blades, car detailing and accessories fitment amongst others’ which don’t require specialised tools. The major jobs as per customer request will be carried out at the main workshop, thus providing customer convenience and reach. The company has grown its network presence by almost 25% with the launch of Kushaq. This has been enabled by a focused effort on expanding the network, which formed an essential part of the Kushaq launch strategy. The brand is now present in more than 100 cities across India, with more than 170 customer touchpoints, including sales and after-sales facilities.
Skoda Compact Showrooms
Czech automaker Skoda Auto India on Monday announced that it will open 30 new compact workshops across the country by the end of this year. The concept of compact workshops aims to expand the service touchpoints, in line with the company’s focussed customer-centric strategy, the company said in a press release. Going forward, all sales branches in non-metro locations will have a compact workshop with a minimum service facility of two days.
Zac Hollis, Brand Director, Skoda Auto India, said 2021 is marked as the year of growth for the Skoda brand in India. “With the launch of Kushaq, there is a substantial growth in our volumes, and despite the challenging environment, we have managed to have a really successful launch. Along with growing our volumes, enhancing the customer experience and our customer-centric journey is pivotal to our success in India,” he said. “We have already introduced several initiatives on this front, and I am happy to announce the start of ‘ŠKODA Compact Workshops’. Our objective is to cater to the growing customer base and ensure that customers have a seamless experience with the Skoda brand,” he added. The carmaker will also start operations in some new markets with this service-first concept of Skoda Compact Workshops. These will cater to existing customers and instil confidence in potential customers in new and emerging markets. The workshops will be capable of catering to periodic maintenance services and general repairs. Some of the servicing capabilities include inspection services, replacement of coolant, brake oil, ATF and brake disc or pad replacement. Customers can also avail of other minor repairs viz replacement of bulbs, wiper blades, car detailing and accessories fitment amongst others’ which don’t require specialised tools. The major jobs as per customer request will be carried out at the main workshop, thus providing customer convenience and reach. The company has grown its network presence by almost 25% with the launch of Kushaq. This has been enabled by a focused effort on expanding the network, which formed an essential part of the Kushaq launch strategy. The brand is now present in more than 100 cities across India, with more than 170 customer touchpoints, including sales and after-sales facilities.