Star Alliance, the largest global airline alliance, will celebrate its 25th anniversary this month.
Star Alliance along with its 26 members plans to release campaigns and customer innovations under the new brand tagline “Together. Better. Connected.”
Jeffrey Goh, CEO of Star Alliance, said, “I am very excited for the innovations led by Star Alliance and our members carriers as we aim to be the most digitally advanced airline alliance offering seamless travel experiences with a unique loyalty proposition.”
He continued, “This year, we look forward to further developments in seamless connectivity — such as new digital and mobile innovations and exciting industry-first offers that loyal customers of our member carriers will welcome.”
Under this, it aims to introduce a new partnership model, an industry-first co-branded credit card in a regional market, jointly adopted a sustainability statement with member carriers, Expansion of the Digital Connection Service, Collection and online redemption of points and miles for award flights and upgrades across the twenty-six member carriers among others.
Star Alliance was established in 1997 and the alliance stands on the pillars of customer value proposition of global reach, worldwide recognition, and seamless service.
Overs the years, the alliance has been recognized with several “Best Airline Alliance” awards including the notable World Travel Awards, Skytrax World Airline Awards and Air Transport Awards,