Hyundai Motor India Limited (HMIL) has reported a shift in its sales pattern for FY 2024–25, with 68.5% of its total domestic sales coming from the SUV segment. This marks a notable increase from 63.2% in the previous financial year and underscores a broader trend in the Indian passenger vehicle market where larger, feature-rich models are increasingly favoured by buyers. The surge also reinforces Hyundai’s position as a major player in the compact and mid-size SUV category, with models like the Exter, Venue, Creta, Alcazar, Tucson, and the electric Ioniq 5 driving volumes.
Notably, over half of Hyundai’s domestic sales during this period were vehicles equipped with sunroofs, with penetration rising to 53.2%. The sunroof, once considered a luxury, is now a mainstream feature, available in 12 out of 14 Hyundai models in India. This growing demand suggests a shift in customer expectations toward more premium features, even in the lower and mid-price bands.
The contribution of ADAS-equipped vehicles also doubled year-on-year, rising from 6.7% in FY2023–24 to 14.3% in FY2024–25. ADAS is now offered in nine Hyundai models, reflecting a wider industry push towards safety and driver assistance features. While these features are more common in top variants, their growing uptake indicates Indian buyers’ increasing awareness of and preference for technology-led safety enhancements.
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