Formula E and Tata Communications have announced a strategic multi-year relationship with the global commtech company becoming the official Broadcast Distribution Provider to the ABB FIA Formula E World Championship.
A press release from Tata Communications noted that under the agreement the company will deliver high-definition, high-resolution and high-speed live broadcast content to viewers around the world as part of Formula E’s new remote broadcast production of live races.
Tata Communications software-defined media edge platform will deliver more than 160 live video and audio signals from Formula E races across continents within milliseconds, using 26 media edge locations across North America, Europe and Asia.
The new super-fast race broadcast distribution will be supported by Tata Communications specially trained experts, providing round-the-clock global end-to-end managed services at all 16 races this season.
Both entities are also working together to further enrich experiences for motorsport fans with innovation and efficiency, the release added.
Aarti Dabas, Chief Media Officer, Formula E, said, “With Tata Communications' innovative technology and expertise, we will deliver an enhanced viewing experience for fans and improved service for our 40 plus broadcast partners.”
A S Lakshminarayanan, MD and CEO, Tata Communications, said, “Tata Communications is in a unique position to help businesses deliver on their promise of a greener future with a digital fabric of seamlessly integrated digital solutions.”
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