Home-grown automaker, Tata Motors on Thursday announced the signing of a Memorandum of Understanding (MoU) with Common Service Centre Scheme (CSC) e-Governance Services India Limited, in a collaborative effort to bring Tata Motors commercial vehicles to rural customers, across India.
CSC’s nationwide network and digital services will further strengthen Tata Motors’ reach in rural geographies, including remote areas of the country. The partnership is expected to add impetus to the development of rural India, and remarkably improve the last-mile transportation.
Through this initiative, Tata Motors and CSC aim to increase accessibility in remote regions and help realise the Government of India’s Aatmanirbhar Bharat vision, said a release issued by the company.
Rajesh Kaul, Vice President, Sales & Marketing, Commercial Vehicle Business Unit, Tata Motors said, with the onset of the digital age, this partnership with CSC would play a large role in enabling those living in villages with the power of choice, in opting for a business proposition through the company’s range of CVs.
“The CSC Village Level Entrepreneur (VLE) network would be instrumental in taking the proposition to the villages in India. It will further fortify Tata Motors’ network of sales and service touch points and contribute towards the overall development of the rural economy,” he added.
Dinesh Tyagi, Managing Director, CSC SPV said mobility is a significant factor in rural areas, especially when it comes to commercial activities. There is an untapped demand for light commercial vehicles by small scale industries, farmers and small businesses.
“This partnership with Tata Motors will help us reach out to this segment. CSC is also working in the area of FPOs and this partnership will help us serve them in providing CVs,” Tyagi said.