Uno Minda, a leading Tier 1 supplier of proprietary automotive solutions to OEMs in India, has announced the launch of UnoMindaKart, its new direct-to-consumer (D2C) platform, making it the first brand in India’s automotive aftermarket to offer its full product range online through a proprietary portal. The initiative is set to redefine how customers access and engage with high-quality auto components in the digital age.
The new platform, accessible via www.unomindakart.com, features a comprehensive catalogue of over 5,000 SKUs across more than 30 categories, catering to the needs of two-wheelers, three-wheelers, passenger cars, commercial vehicles, tractors, and off-road vehicles. The offering includes spare parts across 24 categories, car accessories in 10 categories, and an exclusive section for alloy wheels, complemented by a built-in visualizer tool.
Anand Kumar, Head of Strategy & Product, Uno Minda Aftermarket, said, “UnoMindaKart is designed to provide a seamless, informed, and personalised buying experience across all major automotive segments.”
The platform includes several advanced digital tools to assist customers:
- ‘Add My Vehicle’ feature for tailored product recommendations
- 3D Visualizer for augmented reality-based component previews in real-life fitment locations
- Wheelz Visualizer, which allows users to virtually view different Uno Minda alloy wheels on their vehicles
- A web bot assistant to support product discovery, decision-making, and customer service.
With this digital initiative, Uno Minda leverages its 65+ years of legacy to stay ahead of evolving consumer expectations. UnoMindaKart represents a significant leap toward digital empowerment in the Indian automotive aftermarket, combining precision, convenience, and engagement under one intuitive platform.
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