Volkswagen India has inaugurated its first Performance Centre in Chennai, marking the beginning of a nationwide initiative to enhance retail experiences for its high-performance car offerings. The new centre, located at Mount Road, is the first of 12 planned touchpoints aimed at catering to customers of the Golf GTI and Tiguan R-Line models. A second facility, Volkswagen Chennai, was also inaugurated, expanding the brand’s presence in Tamil Nadu to 27 sales and 19 service outlets.
The Performance Centres are designed to elevate the customer journey by offering a sensory experience across sight, sound, smell, touch, and taste. These premium outlets are staffed with specially trained personnel who can guide customers through the technical intricacies and brand heritage of Volkswagen’s performance models.
With the Golf GTI and Tiguan R-Line already turning heads, the introduction of these Performance Centres aligns with Volkswagen’s broader strategy of premiumization and progressive performance. The move also reflects the brand’s commitment to addressing evolving customer aspirations with exclusive, immersive, and globally benchmarked retail spaces.