German car manufacturer Volkswagen Passenger cars announced that it has implemented a new brand, design and logo across its network of 150 dealerships in India.
By implementing the new brand design, the carmaker aims to make its dealerships more human, attractive and emotional.
Following the phase-wise approach, the company has already implemented 30 touchpoints in phase-1 and plans to complete the remaining touchpoints in a phased manner this calendar, the company said in a press release.
Through the new brand design and logo, the company aims to make people’s lives brighter with its products and showcase a young and vibrant identity and be more inviting to its customers, both new and existing.
Additionally, as a part of this strategy, the brand will also provide behavioural training to its entire staff, including frontline personnel like sales associates and service advisors, to make them more customer-oriented.
The brand will offer prospective and current customers across different age groups easy access to information about specifications of its cars, pricing, financing, and servicing needs, offline as well as online.
With digitisation at the forefront, Volkswagen also introduced the “Sarvottam 2.0” programme, with an intent to provide a seamless and transparent customer experience that’s digitally enabled, technologically advanced, efficient, connected, and provides curated solutions to customer’s requirements.
Ashish Gupta, Brand Director, Volkswagen Passenger Cars India, said that the company aims to create a 360° customer experience that is intriguing and contemporary across all channels and appeals to its customers by implementing the new brand design and logo.