In a bold move to redefine automotive technology as both elite and edgy, Kia India has unveiled its latest marketing campaign titled 'Tech is now Badass', featuring the revamped Seltos equipped with Kia Connect. The campaign, which stars Bollywood icon Bobby Deol, showcases a fusion of smart technology with a sharp attitude, setting a new statement for Kia customers.
The campaign teaser, released this week, captures Bobby Deol in a suave portrayal, activating the New Seltos X-Line with a tap on his smartwatch via the Kia Connect app. This act of seamless interaction between device and vehicle not only highlights the advanced technological features of the Seltos but also aligns perfectly with the campaign's theme, where technology meets tenacity.
These features are designed to offer a commanding, connected, and convenient driving experience, catering to the tech-savvy generation that values smart solutions and robust performance.
Kia's collaboration with Bobby Deol and the innovative angle of the campaign are likely to enhance consumer interest and engagement, positioning the New Seltos as a top contender in its category. This campaign is expected to attract a demographic that prizes not only technological excellence and connectivity in their vehicles but also an image that reflects their own individuality and flair.
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