TVS has finally made its presence felt in another developed market – Italy. The company has introduced a range of two-wheelers, including their EVs like the iQube and the X.
The Italian business is run under a new company – TVS Motor Italia. Through this entity, TVS will sell and service a total of eight two-wheelers – the Apache 310 range, the Ronin and the Raider 125. There are some scooters too like the Jupiter 125 and the sport NTorq. Their electric range – the iQube and also the X will be sold in Italy. Interestingly, there’s a new product called E-Bike that is also being sold in Italy, but no details about this product have been provided.
Currently, there are no details on the pricing of these products nor there is any information on the showrooms. But these bikes are being imported to Italy as completely built-up (CBU) units. It is quite clear that TVS really wants to make an impact in Italy as they have launched the majority of their modern line-up. The Apache 160 and the 200 range aren’t being sold in Italy as of now but TVS could introduce them in the future.