In today’s hectic world where every second matters, the way we choose to travel defines not just our journey but also has a huge impact on the environment. Shared electric mobility has emerged as a beacon of sustainable and convenient transportation, with industry leaders at the forefront of this movement.
Let us look at some of the interesting trends in customer adoption and behaviour as we explore the world of shared electric mobility.
Environmental Concern Drives Adoption
Growing environmental awareness has spurred a substantial shift in consumer behaviour. As more individuals seek eco-friendly alternatives, shared electric mobility becomes an attractive option. Customers are now actively selecting options that align with their goal of reducing carbon footprints.
A heightened environmental concern positively influences consumer decision models, fostering a greater willingness-to-pay. This, in turn, corresponds to increased market demand and electric vehicle (EV) sales, aligning with the overall level of environmental concern in the market.
Notably, EV sales in India reached 371,214 units in the third quarter of 2023, marking a remarkable 40% year-over-year increase. Overall sales experienced an impressive growth of 157% from fiscal year 2022 to fiscal year 2023.
Affordability, Accessibility In Focus
Affordability and accessibility are pivotal in the world of shared electric transportation. Customers are drawn to services offering a green solution that is also affordable and easily accessible. Service providers aim to provide a hassle-free online booking experience, aligning with the convenience needs of today's customers. As electric mobility becomes more affordable, it is destined to become a favoured mode of transportation for a wide spectrum of commuters.
Social Responsibility, Inclusivity
Shared electric mobility extends beyond mere transportation; it's about making a societal impact. Customers increasingly favour businesses displaying social responsibility. According to the EY Future Consumer Index, 43% of global consumers wish to support organisations benefiting society, even if their products or services cost more. Additionally, 64% are willing to change their behaviour if it benefits society.
Technology Integration For Seamless Experiences
In today's tech-savvy culture, consumers demand seamless integration of technology into their daily lives. The ease of booking tickets online showcases how companies can cater to evolving customer preferences. Mobile apps, real-time tracking, and digital payment options contribute to a seamless experience, enhancing customer satisfaction and loyalty.
While sustainability remains essential, customers continue to prioritise comfort. During intercity trips, shared electric mobility services must prioritise passenger enjoyment and comfort. This customer-centric approach aligns with an emphasis on safe, comfortable, and environmentally conscientious travel.
Captivating Youthful Spirit
The youth, typically at the forefront of embracing change, play a pivotal role in the adoption of shared electric mobility. Statistics reveal that an impressive percentage of travellers are under the age of 35, with nearly half below 25. The emphasis on sustainability, coupled with a tech-driven and socially responsible approach, resonates well with the values and choices of the younger generation.
These evolving trends depict a landscape where customers actively contribute to a future that's eco-friendly and sustainable. As companies tailor their offerings to match the ever-changing preferences of customers, the shared electric mobility sector is poised to play a pivotal role in shaping the future of transportation. It's not just about efficiency; it's about creating a positive impact on our planet, our shared home.
The author is the CEO & MD of GreenCell Mobility. Views expressed are personal.