How Software Industry Benefits From In-Car Experiences, OTA Updates

T Murrali
18 Jun 2024
07:00 AM
3 Min Read

Leading OEMs such as BMW, Daimler, and Tesla have already adopted OTA updates, establishing them as crucial product differentiators.


Fuelled by the increasing installation of electronics and driver assistance features in vehicles, the global automotive software industry is poised for substantial growth.

Original Equipment Manufacturers (OEMs) are focusing on remote OTA updates to reduce costs and enhance the customer experience. Benefits of OTA updates include savings on equipment, labour, and training costs, optimised testing cycles, and faster time-to-market for new vehicles. Leading OEMs like BMW, Daimler, and Tesla have already adopted OTA updates, establishing it as a crucial product differentiator.

Technological advancements in connectivity, automation, and electrification are major drivers of innovation in the automotive software market. Autonomous vehicles are at the forefront of this trend, with significant investments in software for vehicle control, sensor fusion, and machine learning. Telematics solutions, providing real-time vehicle monitoring, diagnostics, and infotainment services, are also gaining traction. Additionally, the shift towards vehicle electrification is driving the development of software for battery management systems, charging infrastructure, and energy management.

These trends are expected to persist, driving the automotive software industry to grow significantly, increasing by approximately $30.88 billion from 2024 to 2028. According to Technavio, the market is expected to grow at a robust CAGR of over 14.4% during this period, driven by a rising demand for differentiated in-car experiences and advancements in over-the-air (OTA) updates for software components.

Key Players

The market features a competitive landscape with key players such as Access Co. Ltd., Alphabet Inc., Bittium Corp., BlackBerry Ltd., BorgWarner Inc., Elinext IT Solutions Ltd., Green Hills Software LLC, Hitachi Ltd., Information Technologies Institute Intellias LLC, Intel Corp., KPIT Technologies Ltd., Microsoft Corp., Net Solutions, NVIDIA Corp., NXP Semiconductors NV, Renesas Electronics Corp., Robert Bosch GmbH, Samsung Electronics Co. Ltd., Schaeffler AG, Siemens AG, and Sigma Software.


Despite the promising growth, the automotive software market faces several challenges. The increasing complexity of vehicle architecture demands significant investments in research, development, and testing to ensure reliability, safety, and regulatory compliance. These investments result in higher production costs for advanced software solutions, impacting OEM profit margins and limiting innovation for smaller suppliers. Additionally, suppliers must develop and support intricate software architectures, requiring substantial resources and extensive testing.

The rapid pace of technological advancements and increasing customer expectations for advanced features add to the challenges. The convergence of adaptive and autonomous driving technologies, connectivity, cybersecurity, and electric vehicle systems necessitates a high level of collaboration between automotive manufacturers, software developers, and technology providers. This comprehensive approach to software development and implementation is crucial for the industry's progress.


The automotive software market is also driven by the demand for connected and autonomous vehicles. Automakers and tech companies are heavily investing in advanced software solutions to enhance vehicle performance, safety features, and user experiences. The market is projected to reach substantial revenue by 2025, with key players like Bosch, Continental AG, and Autodesk leading the charge. These companies are focusing on innovation and collaboration to meet evolving consumer and regulatory needs.

Research, Technological Innovations

The integration of advanced technologies such as 5G, autonomous vehicles, and electric vehicles (EVs) is revolutionising the automotive industry. These innovations are enhancing in-vehicle applications, including body control, comfort, infotainment, and telematics. 5G technology enables car-to-car communication, improving safety features like lane-keeping assistance, adaptive cruise control, and collision avoidance. Commercial vehicles are also benefiting from these advancements, leading to the development of embedded systems tailored to their specific needs.

The market for automotive software is expected to expand as these technologies become more prevalent in passenger cars and other vehicle segments. The future of the automotive software market lies in the integration of various technologies to create a seamless and connected driving experience, ultimately enhancing safety, reducing emissions, and improving the overall driving experience.

In conclusion, the global automotive software market is on a trajectory of significant growth, driven by technological advancements, increased demand for connected and autonomous vehicles, and strategic collaborations among key players. While challenges remain, the industry's focus on innovation and sustainability positions it well for continued expansion and success in the coming years.

Courtesy: Technavio. Photo is representational; courtesy: Elektrobit.

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