Atul Auto Partners With CSC Grameen eStore To Promote Digital Initiatives

Mobility Outlook Bureau

Mobility Outlook Bureau

20 Jul 2021
05:26 PM
1 Min Read

As a part of the partnership, the automaker’s product range will be listed on CSC Grameen eStore and made available to potential customers in hinterlands and deep rural areas.


Atul Auto
Left: Atul Auto's CNG auto rickshaw; Right: Niraj Chandra

Atul Auto has announced that it has partnered with CSC Grameen eStore, an e-commerce initiative by CSC eGovernance Services India, to promote digital ordering and delivery in rural areas. 

As a part of the partnership, the automaker’s product range will be listed on CSC Grameen eStore and made available to potential customers in hinterlands and deep rural areas through aspirational VLEs (village level entrepreneurs).

The initiative was jointly launched by Dr Dinesh Tyagi, MD-CSC SPV and Raja Kishore, COO - CSC Grameen eStore, along with Atul Auto’s Director Niraj Chandra and VP Sales, and Marketing Pushkar Sinha.

Niraj Chandra said the company has developed a robust process to generate demand for its wide range of three-wheeled products through VLEs, which will help list CSC Grameen eStores. In addition, the VLEs will further promote, generate inquiries, and facilitate the sale to end customers in rural areas through the support of the nearest Atul Auto authorised dealerships.”

Pushkar Sinha, Vice President, Sales, and Marketing, Atul Auto Ltd, said, “There are more than 5000 Tehsils and Talukas in the country and marketing our wide product range of CNG, LPG, Diesel and electric three-wheelers through the CSC Grameen eStore network of VLE’s presents an exciting opportunity to reach untapped markets. It is also a win-win situation for the VLE’s who have been mapped with our vast network of more than 500 touch points across 22 states.”

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