BMW India has posted a 5% YOY growth in H1CY23 selling 5,876 units including 391MINI brand. While the Motorrad brand posted a 50% YoY growth with sales of 4,667 units in the same period .The company stated that this has been the best performing first half for BMW in India.
Sales of BMW luxury class, that includes the BMW 7 Series, BMW i7, BMW X7 and XM, have more than doubled with growth rate of 128%. The company noted that due to high number of orders, the BMW 7 Series, BMW i7 and BMW X7 currently have a waiting period of four months.
Meanwhile the locally produced MINI Countryman dominated with a share of 63% and the iconic MINI Hatch 20%. The MINI 3-Door Cooper SE has become the third-highest selling MINI model in India with a share of 14% in sales.
Leading the sales volumes for BMW Motorrad were ‘Made in India’ BMW G 310 R, BMW G 310 RR and BMW G 310 GS with a combined share of nearly 90%. Other popular models were BMW S 1000 RR, BMW R 1250 GS / GSA and BMW C 400 GT scooter.
A press release from the company noted that BMW Financial Services India played an instrumental role by providing customised and flexible financial solutions which are significantly valuable to premium clientele of all the three brands under BMW.
Vikram Pawah, President, BMW Group India said, “Exclusive experiences like Joytown and The House of Forwardism have strengthened the connect with existing customers and are bringing new ones closer.”
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