BPCL & Bounce Infinity Join Forces To Launch "eDrive Stores"

Abhijeet Singh
21 Jun 2024
03:09 PM
1 Min Read

The newly established BPCL "eDrive stores" will serve as multi-brand hubs for the retail sale of electric two-wheelers, strategically located at BPCL fuel stations.

BPCL & Bounce Infinity Join Forces To Launch "eDrive Stores" mobility outlook

Bharat Petroleum Corporation Limited (BPCL) has announced a strategic partnership with Bounce Infinity to accelerate electric vehicle (EV) adoption across the country through the innovative launch of 'eDrive stores' at select BPCL retail outlets. These stores are designed to make EVs more accessible and to increase awareness among potential EV customers. For the first time, consumers will be able to purchase electric two-wheelers directly at BPCL fuel stations, facilitating a smooth transition from internal combustion vehicles to electric vehicles.

Pardeep Goyal, Business Head of Retail at BPCL, stated “At BPCL, we are continually advancing our services to support the nation’s sustainability goals. Partnering with Bounce Infinity is an integral part of our strategy to transform our fuel stations into versatile energy hubs that cater to the evolving needs of our customers and contribute to environmental sustainability.”

This collaboration leverages BPCL's extensive network to transform select fuel stations into EV hubs where consumers can purchase, experience, and test ride Bounce Infinity's electric scooters. The eDrive stores will be operated by Bounce Infinity or through BPCL’s dealer network, ensuring a seamless customer experience. Each outlet will be equipped with charging points, making it convenient for customers to charge their vehicles on-site.

Vivekananda Hallekare, CEO and Co-founder of Bounce Infinity, commented “Bounce Infinity will now leverage BPCL's extensive retail network to offer consumers convenient access to our innovative range of electric two-wheelers. The flexible operation model of eDrive stores ensures consistent adherence to the highest quality standards and operational efficiency across all locations.”

This initiative opens up exciting opportunities for BPCL dealers to become integral parts of the EV revolution, staying relevant in the evolving ecosystem. Bounce Infinity will provide marketing support, inventory management, and training to BPCL’s dealers operating eDrive stores, ensuring consistent product availability and enhancing customer satisfaction.

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