Brakes India Commences PAN India Customer Engagement Programme

Mobility Outlook Bureau
01 Nov 2023
09:03 AM
1 Min Read

The programme will cover over 17,000 kilometers across 90 cities and 13 states.

Brakes India

In a bid to raise awareness in the auto garages and retailer fraternity about exceptional aftermarket services, timely product availability, need for genuine, branded products and more, Brakes India has flagged its pan India customer engagement programme that will cover over 17,000 kilometers across 90 cities and 13 states.

The Brakes India van was unveiled at Brakes India’s headquarters in Chennai this week and was flagged off at Kanyakumari for its journey to Kashmir via Madurai, Bengaluru, Hyderabad, Nagpur, Jhansi, Indore, Jaipur, Gurugram, Chandigarh and many other cities before holding its closing post at Kashmir.

The team will be showcasing its existing and newly launched product range during the programme

A press release from Brakes India stated that its earlier launched initiatives such as Qik Brake Service (QBS) and Authorized Services Centers (ASCs) will also be focused at during this roadshow.

Sujit Nayak – Senior Vice President, Friction & Aftermarket Business, Brakes India, stated that the initiative will benefit the esteemed customers with the knowledge of genuine parts and fluids that are offered by the company.

“We had started this journey 5 years ago with our Mobile Training Centers for garages offering doorstep training and certification for the mechanics. As our slogan goes ‘Partners for Safe Mobility’- customer’s safety is our top priority, and we will strive to ensure we present quality and genuine products to them,” he added.

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