Royal Enfield has announced the commencement of operations of its new CKD assembly facility in Manaus, the capital of Amazonas State, Brazil.
The new facility is the fourth CKD assembly unit of the bike maker outside India after Thailand, Colombia, and Argentina. With an assembly capacity of more than 15,000 units per year, the Manaus facility will assemble the entire line-up of Royal Enfield motorcycles, including the new Classic 350, the Meteor 350, the Himalayan, and the 650 twin motorcycles, Continental GT and the Interceptor.
The OEM claims to be amongst the top five players in the mid-size motorcycle segment in markets such as Brazil, Argentina, Colombia, Mexico and North America.
B Govindarajan, CEO, Royal Enfield CEO, said, “Royal Enfield has been working extensively to grow the middleweight motorcycling segment globally. With markets like the Americas region, Europe and the Asia-Pacific growing significantly, it has been our strategic intent to be closer to these markets and grow the business.'
He believes that Brazil will turn out to be Royal Enfield's second-biggest market after India.