At the ongoing Auto Expo 2023 Meta announced that it has entered into a strategic partnership with Federation of Automobile Dealers Associations (FADA) to digitally enable thousands of auto dealers across the country to reach consumers digitally. FADA currently represents 15,000 auto dealers across the country.
Alongside, Meta announced the launch of ‘Move with Meta,’ a skilling and enablement programme in partnership with FADA to upskill more than 3,000 auto dealers across the country to build a social presence and digitise using Meta Platforms.
Meta platforms enable auto dealers to build a social presence through key products such as Stories, Reels, Business messaging, Facebook and WhatsApp Groups and AR experiences. Moreover, Facebook and Instagram also help auto dealers with a more efficient model of lead generation through hyperlocal outreach and hyperlocal automated lead generation in partnership with the OEMs.
Saugato Bhowmik, Director - Auto, CPG, and D2C, Meta in India, said, “Our platforms and products are well positioned to enable rapid and efficient digital customer acquisition and customer engagement for dealers in a hyperlocal manner. Over the last two years we’ve enabled more than 2,600 dealers to digitise their outreach and experiences through our unique solutions and tools. We’re thrilled to now be joined by FADA on this journey to further unlock growth for auto dealers and in turn for OEMs across India.”
Manish Raj Singhania, President, FADA, said,“With digital penetration increasing, our endeavour is to help scale India’s auto dealers across geographies and demographics to connect with customers online. With Meta’s wide reach across the country including in smaller towns, and adoption by people across age-groups, it’s among the strongest platforms for auto dealers to leverage and generate leads online.”
Shashank Srivastava, Executive Director, Maruti Suzuki India, said, “MSIL launched the Maruti Suzuki Hyperlocal Program in July 2018 for its dealer partners, where a highly targeted marketing is done based within a specific geographic location of dealer. Today, we have 2500+ live outlets under this initiative and a majority of them are live with media. We collaborate with Meta to enable customers to discover dealers near them in their auto purchase journey, digitise dealerships, setup online storefronts and setup a direct online lead generation channel for them and help dealerships build a local brand and engage with customers on Meta.”
According to Ranjivjit Singh, Chief Growth Officer, Hero MotoCorp, the dealer digitisation initiatives by Meta in one stroke serve the consumers, dealerships, and OEMs equally. “We have been partnering closely with Meta on the dealer digitisation programme and we are now enhancing this association by rolling out an AI powered platform for the marketing needs of our dealers,” he added.