In a bid to meet the high demand for the first all-electric version of America’s best-selling vehicle, the F-Series, Ford Motor Company has announced its plan to nearly double production of the F-150 Lightning pickup at the Rouge Electric Vehicle Center in Dearborn to 150,000 trucks per year.
Due to unprecedented customer interest, Ford is implementing a wave-by-wave reservation process, with reservation holders being asked to watch for an invitation via email from Ford or log in to their Ford account over the next few months. Those who don’t receive invitations to convert for the 2022 model year will have an opportunity to order a future model year vehicle in due course.
Kumar Galhotra, President, The Americas & International Markets Group, Ford Motor Company, said, “With nearly 200,000 reservations, our teams are working hard and creatively to break production constraints to get more F-150 Lightning trucks into the hands of our customers. The reality is clear: People are ready for an all-electric F-150 and Ford is pulling out all the stops to scale our operations and increase production capacity.”
Flexibility is key to Ford’s production system, and the way teams are now working to deliver the company’s future lineup of electric vehicles. To deliver this latest increase, a small task force of employees from manufacturing, purchasing, strategy, product development, and capacity planning are finding ways to quickly adapt and expand the groundbreaking pickup production. The automaker is working with key suppliers and its own manufacturing facilities, Rawsonville Components Plant and Van Dyke Electric Powertrain Center, to find ways to increase the capacity of electric vehicle parts, including battery cells, battery trays and electric drive systems.